PARSED CONTENT

The web site states the following, "Designer Darren Simonian has created one of the most eclectic and unique collection of custom skull jewelry and skull rings for Men and Women." We noticed that the web site said " The skull jewelry and skull rings are increasingly becoming more popular with Rock Stars, Celebrities and Musicians." It also said " The Designs are crafted in Sterling Silver, Gold and Platinum. The Designers Skull rings make great gifts for your favorite rockers!." The header had skull as the highest ranking optimized keyword. This keyword is followed by bracelets, rings, and custom jewelry which isn't as urgent as skull. The other words skulljewelrybyisis.com uses is jewelry. rock and roll is included and could not be viewed by web engines.